B2BGTMConsulting.com has opened a B2B GTM consulting practice that starts with the deals a company has already won. Patterns from those deals shape the targeting and positioning, which are then tested through outreach that books calls for the client’s sales team.
Columbus, Ohio, United States, 11th Nov 2026 – B2BGTMConsulting.com has opened a B2B GTM consulting practice that builds go-to-market plans from a company’s own sales history rather than from persona workshops.
The firm’s starting point is won-deal analysis. It looks at who bought, who signed, why the deal closed and how long the process took, on the basis that a company’s best existing customers reveal more about its market than hypothetical buyer profiles. The patterns found in that analysis determine which accounts and roles are worth targeting.
From there, B2BGTMConsulting.com develops positioning built on a single clear reason to speak with the client, phrased in the language buyers themselves use to describe the problem. That positioning is then checked against the market through email and LinkedIn sequences, which show within weeks whether it resonates.
The end product of the engagement is a sales calendar rather than a report. Buyers who express interest are scheduled directly with the client’s sales team and arrive with a short brief summarizing the conversation so far.
Behind the analysis sits a five-stage build. In the first fortnight the ideal customer profile and total addressable market are agreed. Outreach domains are warmed, sending profiles on LinkedIn are prepared and a verified list is synced to the client’s CRM, after which both channels launch together. Replies receive an answer the same day, and from month three the budget follows whichever segments and messages are converting.
Client involvement is kept light. Companies are asked for one hour for the kickoff session, access to their CRM or a list of recent wins and losses, and someone available to take the calls that are booked. Monthly plans start at $4,500 for 10,000 buyers emailed and LinkedIn outreach from one profile.
The practice works with established B2B companies and with startups that have reached some product-market fit and have customers to learn from. For companies earlier than that, the firm recommends its stand-alone three-week Strategy Sprint.
About B2BGTMConsulting.com
B2BGTMConsulting.com is a B2B go-to-market consultancy that uses won-deal analysis and buyer-led positioning, tested through email and LinkedIn outreach, to create sales pipeline. Fergal Byrne, the company’s founder, has spent 16 years in B2B marketing.
Media Contact
Organization: B2BGTMConsulting.com
Contact Person: Jenna Holloway
Website: https://b2bgtmconsulting.com/
Email: Send Email
City: Columbus
State: Ohio
Country: United States
Release id: 50644
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B2BGTMConsulting.com Opens B2B GTM Consulting Practice Built on Won Deal Analysis
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